FIRST LOOK: Beyonce Goes Blonde For Dereon Campaign

Access Hollywood - August 11, 2010 

A blonde Beyonce poses for the Dereon Fall 2010 fashion line campaign DereonAccess Hollywood

LOS ANGELES, Calif. -- On stage she struts around as Sasha Fierce, but in the new ad campaign for her Dereon clothing line, Beyonce appears to have adopted a new personality.
Poised on some leopard print chairs, a blonde bombshell-esque Beyonce poses in a print top in this brand new ad for Dereon's fall ad campaign, and Access Hollywood has your first look.
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Beyonce also sports some super high stiletto lace up buckle boots.
Dereon is one of two fashion lines Beyonce started with her mother, Tina Knowles. The other brand is House of Dereon.
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